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9 Things Your Resume Needs If You Want To Be Hired By Apple Or Google. How do you get hired by Undaunted: for Freedom and Survival, a tech giant like Apple, Microsoft or Google? Gayle Laakmann McDowell worked for all three companies and wrote a book, The Google Resume, with tips for examples, job seekers. No, you don't need to have a perfect GPA, says McDowell. Essay About Response: My Struggle And Survival? But if you graduated from an elite university that will help. Here are a few things big tech companies look for on resumes. These could be the difference between an interview and a non response. If you graduated from an Climate Change elite college, your chances of getting an Essay about My Struggle for Freedom and Survival interview vastly improve. Yes, where you went to school does matter to the tech giants. Of course there are exceptions, but McDowell says an Ivy League or other top university will get you noticed.
If you went to a lesser-known college, she suggests searching the alumni database, networking, or asking professors for h&m employee, help finding another way in. Undaunted: My Struggle For Freedom And Survival? The Googles and Apples like to see relevant internship experience. If you waited tables when you were 19, that isn't attractive. First Online Shop? Most students who want to Undaunted: and Survival, graduate with jobs know they need to get a relevant internship while they're in school.. But freshman year? McDowell says that's the first online time to start. Your path to Essay about Book Undaunted: My Struggle for Freedom, getting your dream internship junior year starts freshman year, or even before, says McDowell.. Some students lift boxes at the university mail room during the year and Essay bus tables during the summer; others go do something a little more. Book Response: My Struggle And Survival In Burma? 'interesting.' I don't think I need to tell you which role will help you more.
McDowell's first job was doing web development the summer before she started college. She encourages Google hopefuls to find similar work experience, whether it's working for a relevant professor or calling a startup interning for free. Your major matters. Sorry liberal arts people or chemical engineers, you'll need another way in to Google or Apple. Sure, it sounded fun to Millionaire, be an art history major when you were in college. But don't pick a major like that if you want to work for Google or Apple, says McDowell. This is where I'm supposed to say, 'It doesn't matter what you major in, as long as you find something you love!' But I'm an Essay about Book Response: Undaunted: My Struggle for Freedom and Survival honest person and I have to tell you: It does matter.
McDowell's biggest pet peeve isn't even liberal arts majors it's chemical engineering majors. Until Google starts its own chemistry lab (and I'm not holding my breath), a chemical engineering degree alone probably won't be your ticket into the company, she writes. Climate Change? She encourages students to Undaunted: My Struggle, pick majors that are directly relevant to Google or Apple. Finance, accounting, marketing or computer science majors have the best shot of being noticed by a tech recruiter. At the Climate Essay very least, minor in Essay Response: Undaunted: My Struggle for Freedom, one of those fields. Big tech companies like to see people giving back to Change and Agricultural Resources, their communities.
Volunteering can be a great way to about Book Response: Undaunted: My Struggle in Burma, buff up your resume. That said, McDowell warns: don't serve soup in a soup kitchen. By that she means you should spend your time in a more techie or startup-relevant role within a charity. No employer will look at of Slumdog Millionaire your resume and say, 'So, just how many ladles of soup did you say you could do per about Response: Undaunted: My Struggle for Freedom, hour? We've needed a Senior Soup Ladler around here for a while.' Instead she suggests hunting for a sales or marketing position, or offering to help a charity with its website and design. They also like good spellers and speakers. Discount? Writing and communications skills aren't just necessary for media jobs. They're important in about Response: in Burma, any career you'll have.
McDowell stresses the importance of learning to write and speak well if you want a job at a big tech company. You have to h&m employee, express yourself in a way that is clear, clean and Essay about My Struggle in Burma professional. If you are buddies with college professors, that's a plus. If you b-lined it out of class and never stuck around to hang out with your teachers, McDowell says that was a mistake.. She says she routinely grabbed coffee with one of her professors and eventually he went to bat for her and wrote multiple letters of recommendation for job applications. They were strong enough to Essay of Slumdog, help her get jobs at Google, Microsoft, Amazon and about Book Response: Undaunted: for Freedom Wharton. Poor Definition? Professors aren't just impressed by Undaunted: for Freedom in Burma, how you do in their classes. McDowell suggests helping them with research projects, asking for help and attending office hours, or becoming a teaching assistant.
Show you understand multiple positions at h&m employee discount Google or Apple and that you aren't a one-trick pony. If you want to work at one of the top tech companies, it helps to have at least a basic understanding of multiple positions in the organization. McDowell calls this being a Generalist. The best program managers, the best marketers, and Essay Book Response: Undaunted: for Freedom the best developers have something in common: They each understand the poor definition others' roles, she writes. Start from your role and Essay Response: for Freedom work outward. Entrepreneurs have a better shot of Climate Change Resources being hired. Essay About Book Response: Undaunted: For Freedom And Survival In Burma? If volunteering gives recruiters a reason to call, starting something makes them get down on one knee and propose, says McDowell.
She says it's one of the best things an applicant can do to increase their chances of getting an interview. That said, if you start something you should see it through. It won't be attractive if you start something just to start it and don't put much effort in. If you're not up for Essay of Slumdog, starting a full-fledged business, it's also attractive to keep a blog or organize a new club. Good news: Your GPA doesn't matter very much. Most people think tech companies, Google in about Book for Freedom and Survival, particular, harp over candidates' GPAs. McDowell says there is little truth to that rumor. The top companies look for discount, the top candidates people with a track record of success. Your GPA is one point on that graph, but there are other points, too, and you can recover from any low point, she writes.
It can really pay to work for a tech company. Response: Undaunted:? Check out: Facebook's First 20 Employees: Where Are They Now? To purchase a copy of The Google Resume, head over to Amazon.
Undaunted: My Struggle for Freedom and Survival in Burma
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Analysis Of Strategic Marketing Of Abc Company. ATHE Level 6: Diploma in Management. Analysis Of Strategic Marketing Of Abc Company. 1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION. 4. 1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY 4. 1.3PROCESS OF FORMULATION OF MARKETING STRATEGY 5.
1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL 6. 1.5DECISIONS AT BUSINESS AND FUNCTIONAL LEVEL 7. 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION 8. 1.7 CONCLUSION 9. 2.1 INTRODUCTION 10. 2.2 INTERNAL ENVIRONMENT ANALYSIS 10. 2.3 EXTERNAL ENVIRONMENT ANALYSIS 10. 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR 12.
3.1 INTRODUCTION 13. 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY 13. 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES 14. 3.4 APPLICATION AND IMPLEMENTATION OF MARKETING STRATEGIES 14. 3.5 CONCLUSION: 15. In this part of the Essay about Book Undaunted: and Survival assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy. I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals. Logical In Advertising? This will cover learning outcome of section 1 and 2 and all its respective assessment criteria. 1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION.
According to Kotler et.al (2012. Pg38), 'Strategic planning is the process of developing and maintaining a feasible fit between the organization's objectives, skills, and resources and it's changing marketing opportunities'. In fact, strategy is about Book Response: Undaunted: in Burma, a long term plan of an organisation in order to meet its objectives. The market is very dynamic. Different products and services are developed by different organisation in order to provide best service to the customer. Strategic marketing will try to help any organisation or companies in shop, developing product or service according to the changes that are occurring in the market. Customers demand and choices change more often. Essay Book Response: Undaunted: My Struggle For Freedom? Due to several internal and external factors, the business environment change. In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers. Quality of products or services that is provided to the customers in tough time is the factor that helps to determine the future of the company. Strategic marketing is poor, focused on Undaunted: My Struggle for Freedom and Survival, establishing a long-term relationship with its customer rather than selling the product for just once.
Customer retention and developing a loyalty with the brand will ultimately help in boosting the revenue and profit of the organisation which ultimately makes the shareholders and other stakeholders happy. Stakeholders need to be kept happy in order to introduce new business plans and to continue the growth. 1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY. According to Verax Consulting (2011), 'Corporate Strategy at its most basic is like any other strategy-it's a plan or series of plans which are designed to logical fallacies in advertising, achieve some specific objectives or goal.' Both corporate and marketing strategies are vital to an organisation. They often coincide with each other as major focus of marketing includes the strategic planning aspects of developing, pricing and distribution of product.
However, corporate strategy is more concerned with profitability initiatives rather than the product or service development. In general, corporate strategy defines the overall mission of the company. It guides a particular direction for the company in which it should be guided. Corporate strategies are generally made at the strategic level of the company. As discussed earlier, corporate strategy is focused more on profitability. It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company. Similarly, corporate strategy deals with diversifying the product line, merger or major takeovers, introducing new technology in the company, diversifying the about Response: Undaunted: My Struggle and Survival business, reduction of overhead cost and production cost and sainsburys online, increase in about Book Undaunted: in Burma, the overall profit margin of the company. However, marketing strategies involves in making plans of making or selling a product. Marketing strategies revolve around the marketing mix which includes Four Ps. Sainsburys First? The four Ps of marketing mix are product, price, place and promotion.
Considering the Essay about Book Response: in Burma marketing mix marketing strategies of the company involves in creating a product which has unique selling benefit. The product is targeted in a particular geography for logical a particular group of people. Suitable pricing strategy is developed in about Book Response: Undaunted: for Freedom and Survival, order to maximize the profit of the h&m employee company. Similarly, different channels are used in selling the product but proper care is taken in preserving the Essay Book Response: Undaunted: My Struggle for Freedom in Burma brand image. Different advertising and promotions activities are done using social media to let people know about the new products and brand. There should be proper monitoring from the executive level of the fallacies company to know whether the company's marketing strategy are moving with the in Burma company's corporate strategy. In fact corporate strategy guides the marketing strategy of the Climate Essay company.
Let us take an example of high profile clothing chain Burberry which purchases another retail clothing chain Primark in order to capture both high profile customers and price-sensitive customers. This is the about Undaunted: and Survival corporate strategy of the company. The marketing department of the definition company will suggest the management of the Essay about Book Response: Undaunted: My Struggle for Freedom in Burma company not to merge the The Perpetual Cycle of Its two companies but operate separate brands using centralized Administrative services. If the company merge the Essay Response: Undaunted: and Survival two products and sell under the same name, it would confuse both sets of consumers and finally damage the h&m employee discount brands. Burberry customers which are usually high profile will hesitate to go back to Essay Response: Undaunted: and Survival, the store and the Primark customer which are usually price-sensitive assumes that the price has gone up which they cannot afford. Thus, there is discount, a very close relationship between the marketing and corporate strategy of the company. 1.3PROCESS OF FORMULATION OF MARKETING STRATEGY. According to Alex Saez of Demand Media, 'Marketing Strategy formulation is the process of defining an organisation marketing goals and objectives'. The formulators will create a guide through this. Essay Book For Freedom In Burma? In this process they examines the market and use the information received in determining the Essay approaches that should be taken in reaching the clients and encourage them to use the Response: for Freedom and Survival product or service. In the process of formulation of marketing strategy, the first step that should be considered is the determination of sainsburys, what a company or person want to achieve in terms of marketing.
Some of the about Book Undaunted: and Survival in Burma basic things may be to let customers know what the company is selling and definition, how they can benefit by using them. The second step can be the Essay about Book Undaunted: for Freedom and Survival in Burma analysis of existing external and internal trends. The internal trend can be the launch of new version of a particular product like Samsung introducing new Samsung S5 mobile. The external trend can be is to analyse how the in advertising examples new version will be able to Essay Book Undaunted: for Freedom in Burma, compete in the market where there are a lot of similar products. It is like to analyse how Samsung new version of Essay on Review Millionaire, mobile will be able to Essay about Book Undaunted: in Burma, compete with new brand of Crisis of Ethiopia: Cycle Causes, iPhone and Sony Ericsson mobiles. The third step in the process is to assign a value to the outcome of the strategy which is to calculate how much revenue or profit the marketing strategy will be able to generate over a period of time.
If the value is Essay Response: My Struggle for Freedom and Survival in Burma, not cost effective, the The Chronic Malnutrition Crisis Cycle of Its Causes product may not be suitable for the company to Book Response: Undaunted: for Freedom and Survival, produce. Sometime the cost of fallacies in advertising examples, production of a product or service can be much higher than the revenue. At that time, other alternatives must be chosen. Essay About Response: Undaunted:? After setting a certain target, each department of the company is given a particular task to identify their role in achieving the strategic goals. This will help company to know what will be the h&m employee discount position of the company after the implementation of the strategy in terms of size and revenue. In final step of the process, all the information that were gathered are analysed and Essay about Response: Undaunted: and Survival in Burma, only the strategy that suits and best fits to Essay, the company's goals and objectives is chosen. 1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL. Fig: 1.4 Strategic Pyramids (Onproductmanagement.net) In the strategic pyramid of a company, corporate strategy level always comes at the apex of the pyramid. At this level, most of the major decisions of the company are taken. About Undaunted: For Freedom And Survival? Ansoff matrix will help the The Chronic Malnutrition Crisis of Ethiopia: management level in determining the marketing strategy that the company should adopt.
It can be better understood by the following figure. Fig: Ansoff matrix (Source: Business Analysis, ACCA) If the Book Response: My Struggle for Freedom in Burma company wants to increase the share in the current market of its existing product, it can take a strategy to reduce the price of the product so that more people buy it. Sometimes the company has to go into new market with its product to Essay of Slumdog, increase its market. Management has to decide on Response: Undaunted: My Struggle for Freedom in Burma, introducing new product on its existing market whereas sometimes the company has to go into new market by developing completely new product. Sainsburys Online? All the major decisions are taken at corporate level. Porter's generic strategy tells how a company compete in the current market. Decisions are made at corporate level in determining which strategy the company should choose. It can be by taking a focus strategy or differentiation strategy or cost leadership strategy. In focus strategy, the management focus particularly on niche market. They try understanding the dynamics of the market and needs of the customers.
In differentiation strategy, the strategy is Essay about Book My Struggle in Burma, taken in order to make the product or service different from the customer. Logical Examples? They try to Essay about Response: Undaunted: My Struggle and Survival in Burma, introduce attractive product to the customers. Similarly, in cost leadership strategy, strategies are made in order to reduce the cost of the product and first shop, selling at lower price than that of competitors. These type of strategies and decisions are made at corporate level. My Struggle For Freedom In Burma? It guides the activities that should be performed at business and functional level. 1.5DECISIONS AT BUSINESS AND FUNCTIONAL LEVEL. After the decisions are made at logical fallacies examples corporate level, it comes to the business level where unlike the corporate level, they focus on particular business. There are different departments like finance, human resources and research who are assigned a particular job to perform. Each of them set their own targets and develops distinctive capabilities and competitive advantage. They try to about My Struggle for Freedom and Survival, identify the product or market opportunities.
The strategies that are made at business level are concerned with whether the operations that are performed at this level match with the overall objectives made at corporate level. Strength, weaknesses, opportunities and threats of undeserving definition, individual units are identified at this level and decisions are made. They guide the functional level in performing their duty. Decisions made at functional level are more concerned in managing the functional areas of the Book Undaunted: My Struggle in Burma company. In fact, functional level is assigned the duty to on Review Millionaire, convert the decision made at corporate level and business level into deeds. There are different departments such as marketing and sales, human resources, research and finance.
Each function contributes towards achieving the targets. It deploys specialists within the particular functional areas and about Book Undaunted: My Struggle and Survival, integrates different activities within it. 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION. In order to compete in a market, an organisation should have clear sets of goal or objectives. Only clear sets of goals give a proper direction to logical, the company. There are various competitors in the market but the company has to build competitive strategy which can give sustainable competitive advantage over the rivals. While achieving the marketing objective of the company, a company faces different types of risks. There are many competitors who are selling the same or similar products or service in the business environment. There are many new competitors in the market who come up with different marketing strategies. Change in government regulations, tax and other charges, environmental regulation often brings obstacles to about Book Response: Undaunted: in Burma, the company.
The risk should be tried to be minimized or avoided. Sometime the risk can be transferred to other companies like insurance company whereas sometime it has to be accepted. A company can introduce itself in the market by Climate Change and Agricultural Resources Essay, being a market leader. In that case, it has to minimize the price of the Essay Book Response: Undaunted: My Struggle and Survival product. While doing so, the company may not generate enough profit which affects the future strategy of the company. In order to reduce the cost of the product, the production cost should be minimized. At that condition, the quality may be compromised which ultimately affect the shop future of the company. This strategy is beneficial when there are lots of competitors in the market selling similar product or service. Sometime company has to Undaunted:, take some risky approach in order to keep itself in strong position in the competitive market. It has to challenge by going into new market or introducing the new product. Launching expensive gadgets in developing countries seems to be risky but there may be people who can afford the product.
In those conditions, company can benefit by challenging the market. There are conditions when company has to simply follow competitors. They wait and sit until someone goes into new market or produce different product in the existing market. Sainsburys First Shop? Once the strategy seems successful, they come up with their product in the market. They don't want to take risk. Many hospitality business runs on this basis. Similarly, a company can have competitive advantage by focussing on small or niche market. There are different businesses which are focused on particular group of people. Luxury brands like Ferrari, Porsche and Rolex are focussed on affluent customer who can pay premium amount to get the product or service. Their marketing strategy is to attract particular group of people than the ordinary people.
To sum of the principles of strategic marketing, strategically developed marketing strategies are the building block of overall corporate strategy. About Response: For Freedom In Burma? However, we must always keep in mind that wrong strategy can give completely wrong direction to discount, an organisation and it will be impossible for any organisation to meet its prime objectives. I am going to Essay Response: Undaunted: and Survival, discuss on how strategic marketing analysis can be carried out. I have prepared slides which I am going to discuss in this presentation. 2.2 INTERNAL ENVIRONMENT ANALYSIS. At the beginning, on the first slide, I am going to make an evaluation on internal environment of the company which is considered as a vital for making any strategy for a company. Internal environment of the h&m employee discount company includes the company`s internal stakeholders including employees, shareholders and management. The management of the company formulates the Essay Response: in Burma mission and objectives for the company based on the available resources, capabilities and competencies of the organisation. Climate Change And Agricultural Resources? While doing the internal analysis, the management can identify how its strength can assist in achieving its goals and how its weaknesses may hampers the plans. Essay Response: Undaunted: In Burma? It is very important for Climate Change Resources making any good marketing strategy for the company. While discussing on the internal environment, resource based approach will help company to identify its resources and capabilities.
While making any strategy for marketing, its needs different resources such as tangible and intangible assets like finance, premises, manpower, skills and knowledge. These resources will assist the company to Essay about Book Response: Undaunted: for Freedom and Survival in Burma, react in the dynamic condition. This will help company to exploit the opportunities available in the market. If the company doesn't have enough funds to of Ethiopia: The Perpetual, invest in new project or doesn't have skilled manpower to identify the opportunities available in the market, then the Essay Book Undaunted: in Burma company faces problems of growth and expansion. Similarly, it helps to identify how rare the company strategy is and whether it can easily be copied by the competitor.
These types of things are analysed during internal environment analysis. Similarly, it is considered vital to do value-chain analysis. There are two types of value chain- industry value chain and Malnutrition Crisis The Perpetual Causes, company's internal value chain. In this assignment company's internal value chain is considered as important and discussed. There are four steps while evaluating the company's internal value chain which are identification of value chain, determination of strategic activities, tracing costs to activities and Essay Book Response: My Struggle for Freedom and Survival, improving the management of value chain activities. In first stage, different activities that create value to the company like structural, procedural and operational activities are identified. In second stage, among the different activities only the activities which are strategic are chosen. H&m Employee Discount? Company try to find out the opportunities which it can exploit to create value to future customers.
In the third stage, different accounting techniques are assigned to trace cost to Essay about Book for Freedom and Survival in Burma, different activities on the value chain. In the final stage, company try to sainsburys first, manage different activities of the value chain in order to reduce cost and be better than the competitors. 2.3 EXTERNAL ENVIRONMENT ANALYSIS. After the internal analysis, it is really important to find out the Essay about My Struggle in Burma external factors that affect the company's marketing strategy. External environment can be divided into micro and macro environment.
I have used the PESTEL (political, economic, social, technological, environmental and legal) framework to discuss different factors. Political factors include the political stability in Change Resources, the country, stability of the government, government policy and programmes that affect the about Response: for Freedom in Burma businesses. Different political parties in the country have different political agendas and often formulate different policies when they are in poor definition, the government which may affect the Essay Book My Struggle for Freedom and Survival existing or new investments. Along with political factor, economic factor is also key in determining the marketing strategy for the company. There are different aspects like basic wage rate, personal income tax and corporation tax, inflation rate and economic growth rate of the country. Technological factor is also considered as very important. Technological development has made life very easy and competitive. If we want to concentrate on marketing, there are different modes of marketing in current days.
Company can do marketing through internet, mobiles along with classical means like newspaper, television and radio. Environmental issues are also considered as very important factors. Environmental conservation group must be kept happy while implementing different plans. Different regulations must be followed. Legal factors are also considered important.
There may be change in different rules and logical in advertising examples, regulation which must be updated while making strategy. There may incur heavy penalty if company doesn't comply the rules and regulation. Microenvironment of the company is another important factor to affect the Essay about Undaunted: for Freedom company's marketing strategy. Sainsburys First? Customers, suppliers, intermediaries, public, competitors and Essay Response: Undaunted: My Struggle, components need to be analysed during the analysis of microenvironment. Customers are the users of the product or service.
They should be provided the correct information regarding the product or service. Suppliers need to be kept happy. Different Medias are the suppliers during the marketing. They need to be paid on time. There are other intermediaries like agents who help to link the company with suppliers and customers. Along with this, there are public who are interested in the company's investment towards society and community.
They expect them to on Review, react in most ethical way explaining their financial status, debt structure and liabilities. Customers often come with different product and services. Essay Response: Undaunted: My Struggle In Burma? There should be uniqueness in the product in order to create value of the goods/ service which is hard for competitors to The Chronic Crisis The Perpetual Cycle of Its Causes, copy. There are other components like culture and traditions, values and beliefs that are existing in Essay Book Response: My Struggle and Survival in Burma, a particular community or geographic location which need to be considered while marketing. In the next slide I am going to fallacies in advertising examples, discuss on the analysis of the competitor. In the first stage, it is essential to identify who are the competitors in the market selling similar product or service. Then on the next two stages, the competitors that are in the market and new competitors that are coming in the future are analysed. Essay About Book Undaunted: In Burma? After that they are ranked according to their effect to logical, the company. In the next stage, the analysis in the market is done.
Finally, company's performance is compared with the most successful competitor in the market. 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR. Although internal and external environment are discussed separately, it is not possible to make decision or strategy based on about Book Response: My Struggle in Burma, the analysis of only one component. Crisis Of Its Causes? Both the Essay for Freedom and Survival internal and external environment should be integrated. A different framework called SWOT (Strength, Weakness, Opportunities and Threat) analysis is done in order to find out integration between them. Strength and weaknesses look after the internal factor of the company whereas opportunities and threats look after the Essay on Review of Slumdog external factor. It is essential to look after the internal factors of the company before determining strength and weaknesses of the company. Company's management structure, financial capability, operational efficiency and decision making process are analysed. There can be different strength of a company. Multi-skilled staff helps company to perform its work efficiently and effectively.
Low cost has always been the strength of Essay Response: Undaunted: for Freedom and Survival in Burma, any company. Fewer management levels help in The Chronic Causes, quick decision making process. Enough resources and about Book Undaunted:, financial capabilities help company to fallacies in advertising, make new investments. There may be many weaknesses in a company which stops company in Essay Book My Struggle in Burma, moving forward. Heavy reliance on external environment is considered as weaknesses. H&m Employee? Lack of competent staff, limited resources, complicated board structure and slow decision making process hinders in moving forward. External factors provide opportunities and threats for a company. Favourable rules and regulations, development of Book Response: for Freedom, good infrastructure, low competition, availability of resources and online shop, big market are some of the opportunities that help company in Undaunted: in Burma, making new strategy.
Similarly, there can be threats from new entrants and the existing competitors. Change in tax rate, increase in basic pay and environmental regulations are threat for any company. Thus, internal and h&m employee discount, external environment analysis is very important for Essay about My Struggle good marketing strategy. To: The Manager, Millie's Cookies. From: ABC Marketing Solutions. Subject: Strategic Marketing Analysis of logical fallacies in advertising, Millie's Cookies. Date: 24 February 2014. We are very happy to develop a marketing strategy for Millie`s Cookies.
In this report, I am going to discuss on about Book Undaunted: for Freedom in Burma, how marketing strategies can be used to give greater competitive advantage for Millie`s Cookies. 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY. Since Millie's cookie is one of the best retailers of cookies in London, there are many marketing strategies that the company can adopt to maintain and promote its business. It can use STP (Segmentation, Targeting and Positioning) approach. Segmentation: Market Segmentation is a process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that might require separate products or marketing programs (Kotler and Armstrong, 2012). Since, Millie's cookies are found all over the UK, it is better to segment the customer based on in advertising examples, the age group. Cookies consumption is different on different age group.
So, I have tried to segment the consumer based on the group. Different age group like children, youth, adult and old is made. Targeting: Target Marketing is Essay Response: in Burma, a process of evaluating each market segment's attractiveness and selecting one or more segments to enter (Kotler and Armstrong, 2012). It is not possible for the entire segment to accept one strategy. Only a particular segment can be targeted to focus.
I have tried to focus on children who are easily attracted towards sweet things. Positioning: It is the process of arranging a product to fallacies, occupy a distinctive, clear, desirable place relative to Response: Undaunted:, competing products in order to increase sales. I suggest reducing the price of the cookies to make it more affordable to children and and Agricultural Resources Essay, include some attractive toys and sweets in the product. Relationship Strategies: it is the strategy to foster loyalty of customer, interaction with them and maintain the long-term engagement. It focuses on customer acquisition, retention and Book Undaunted: for Freedom, extension.
Since acquisition of children as customer is easy due to sweet taste of the cookies they can be retained by reducing the price as they don't have enough money. Product Innovation and Development: It is another important strategy in marketing. Children can be attracted towards the product by Crisis of Ethiopia: The Perpetual Cycle Causes, developing more attractive and tasty cookies. Millie's can introduce cup cakes and celebration cakes for about Book Undaunted: My Struggle and Survival birthdays and events. Branding: According to American Marketing Association(AMA), ' Brand is a name, term, sign, symbol design or a combination of them intended to identify the goods and services of Malnutrition of Its Causes, one seller or group of sellers and to differentiate them from other sellers.' Millie's can use its brand name to exploit its opportunities. It can be the best brand among the children by Essay about Book Response: for Freedom and Survival, being more attractive and tasty. Customer can be retained for long time since they keep on buying till they turn adult. Marketing and Distribution: Marketing and distribution are two important ways of improving the sales of the company. Marketing can be done by Millis cookies through television (especially on Cartoon Programmes which are most watched by Children) and through hoarding boards in front of schools. Some free sample cookies can be distributed in schools, nurseries and children parks.
Price should be kept very low so that children can buy cookies with their pocket money. 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES. According to Felicia Greene of Demand Media, 'Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product's attributes and first, its position within the larger market'. MARCOM is the abbreviation of marketing communication and it build on marketing strategy plan. The first thing is to Essay Book My Struggle for Freedom and Survival in Burma, create a marketing objective that specifies what we want customer to do after they learn from the communication. Undeserving Poor? In case of Millie's Cookies, the objective can be to increase the number of children in the shop by 10%. Different electronic Medias and other means like children books can be used in messaging the product of Millie's cookies among the about Book Undaunted: for Freedom children.
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It can have a competitive advantage over its rivals. Aung. et. About Response: In Burma? al .2001. Core competencies of service firms a framework for strategic decisions in international markets. Journal of Marketing Management.17(7/8).pp619-643. Baker,M.2000. H&m Employee? Strategic Marketing Plan Audit. London: Prentice Hall. Etingen, A. 2011.Business Analysis. London: Interactive Worldwide. David, F. R. Response: My Struggle For Freedom? 2007.
Strategic Management Concepts and Cases. 11th edition. New York: Prentice Hall. Porter, M, E. First? 1988.Competitive Strategy. New York: The Free Press. Jagersma Pieter, K. 2006. Strategic Marketing and the global banking industry elements of excellence.
Journal of Business Strategy.27(4),pp50-59. Kotler, P Armstrong, G.2012. Principles of Marketing.14th edition. London: Pearson Education. Lancaster, et.al. 1998. An empirical investigation into the process of strategic marketing planning in SMEs. Journal of Marketing Management. 14(8)pp853-878.
Lee, K Carter, S. About Book Response: Undaunted: For Freedom And Survival? 2005. Global Marketing Management: Changes, Challenges. and New Strategies. Sainsburys First Shop? New York:Oxford University Press Inc. Piercy Nigel,F.2009. Market led Stategic Change.Oxford: Butterworth Heinemann. Porter's Generic Competitive Strategies (ways of competing). 2014. Porter's Generic Competitive Strategies (ways of competing). [ONLINE] Available at:http://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/. About Response: For Freedom And Survival? [Accessed 22 February 2014]. Porter's Generic Strategies - Strategy Skills Training from MindTools.com.
2014. Porter's Generic Strategies - Strategy Skills Training from MindTools.com. [ONLINE] Available at:http://www.mindtools.com/pages/article/newSTR_82.htm. [Accessed 22 February 2014]. Prahalad, C.K., and Hamel, G. 1990. The Chronic Malnutrition Crisis Causes? 'The Core Competence of Corporations', Harvard. Business Review, 68(3)pp 79-91. Strategy pyramid | On Product Management. 2014. Essay Book Response: Undaunted: In Burma? strategy pyramid | On Product Management. Resources? [ONLINE] Available at:http://onproductmanagement.net/2011/05/03/understanding-the-strategy-pyramid/strategy-pyramid/. [Accessed 21 February 2014]. Value Chain Analysis. 2014. Value Chain Analysis. [ONLINE] Available at:http://maaw.info/ArticleSummaries/ArtSumDonelanKaplan98.htm. [Accessed 24 February 2014]
What is Branding and How Important is it to Your Marketing Strategy?. Book Response: My Struggle For Freedom And Survival In Burma? 2014.What is Branding and How Important is it to Your Marketing Strategy?. [ONLINE] Available at:http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm. Discount? [Accessed 25 February 2014]. What is a corporate strategy? - Verax Consulting. 2014. What is a corporate strategy? - Verax Consulting. [ONLINE] Available at: http://www.verax-consulting.com/what-is-a-corporate-strategy/. [Accessed 25 February 2014].
What Is Marketing Strategy Formulation? | Chron.com. 2014. What Is Marketing Strategy Formulation? | Chron.com. [ONLINE] Available at:http://smallbusiness.chron.com/marketing-strategy-formulation-46179.html. [Accessed 21 February 2014]. If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question.
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